For
Consumers . CityDeals.com
is an online marketplace for finding the best deals on
local and national gift cards, gift certificates, tickets
and travel.
For Merchants. CityDeals.com
is the easiest and most cost-effective way to attract
new customers, inspire repeat business, and generate
low-cost customer referrals. We showcase your business
to thousands of local and national consumers who shop
with us daily. In addition to advertising, we also promote
and sell your gift cards (or gift certificates) online.
This helps generate additional income for your business.
Many of our clients earn thousands of dollars each month!
We pay you! We promote and sell
your gift cards and send you a monthly check.
We feature the best local and national brands. Our
clients include over 60 national brands like The Gap,
Macy’s, and Olive Garden—as well as many
of the area’s most famous local brands.
We offer daily deals, rewards, and incentives.
These draw thousands of consumers to the website every
day. This creates a buzz of excitement that leads to
intense loyalty, repeat traffic, and valuable customer
referrals.
We target local and national consumers.
We target thousands of consumers who live near your
business as well as consumers traveling to your area
for business or leisure.
Our advertising is extremely affordable! We
are able to reach millions of consumers via the Internet
for far less than the cost of traditional media. Compare
typical advertising costs:
MEDIUM
TYPE
MONTHLY COST
Yellow Pages
¼ page
black & white ad
$145.83
Local Newspaper
2” x 2” square ad
$471.25
USA Today
4-line classified
ad
$3,045.00
Wall Street Journal
4-line classified
ad
$3,915.00
Local Radio
120 30-second commercials
$2,074.00
Local Television
60 30-second commercials
$7,625.00
Direct Mail
1,000 4" x 6"
postcards including postage
$1,500.00
CityDeals.com
Listing, web page, full color graphics & reviews
$55.00
*Based on market analysis of major
U.S. markets, January 2008.
You
send us your gift cards (or certificates) and
cash your monthly checks. We do everything else. We advertise
your business using Internet, affiliate programs, and traditional
media like billboards, radio, and television.
Consumers
shop with us online and we process their orders
and ship them your gift cards. They use your gift cards
for themselves or give them as gifts.
Corporations use your gift cards
for employee rewards and incentives.
We send you a check at the end
of the month for the
total sales (less processing fees) along with a statement
of activity. Many of our clients generate as much as
$3,000 to $5,000 per month!
Provide gift cards to CityDeals.com
Cash monthly checks
Advertise your business
Promote and sell your gift cards
Process customer orders
Ship orders to customers
Report monthly sales and traffic stats
Send you monthly checks
You sell your gift cards at any price.
You set limitations and restrictions.
You can change your price at any time
You should use your standard gift cards and certificates
whenever possible. Avoid printing something new.
Expiration
dates should be avoided or must be at least 18 months
in the future.
Restrictions must be clearly stated on
both the website and the certificate. You cannot change
restrictions midstream (that’s called bait and
switch advertising).
Gift
card sales have exploded in recent years growing to nearly
$100 million! If you’re not selling gift cards or
gift certificates online, you’re missing a tremendous
opportunity. Are you taking full advantage of this trend?
Gift cards are the #1 most popular gift in the
U.S.
The average consumer will purchase 5.5 gift
cards during the coming year.
Gift card sales will exceed
$100 million this year.
84% of all businesses surveyed
report that they use gift cards for corporate incentive
programs
57% plan on spending $25,000 or more on gift
card incentives!
2001
2002
2003
2004
2005
Consumer awareness of gift cards
76%
79%
92%
94%
92%
Purchased or received a gift card
36%
37%
59%
64%
59%
Average # of gift cards purchased
4.1
4.6
5.6
6.9
6.2
Average value of gift cards bought
$44
$50
$41
$59
$44
Average gift card spend (prev year)
N/A
N/A
$197
$247
$228
Spent more than value of card
58%
61%
56%
55%
56%
Overall satisfaction with gift cards (10 point scale,
10=extremely satisfied)
7
9
9
9
9
(First
Data Prepaid Service/ValueLink Consumer Insights Survey
2001-2005)
25% of the consumers surveyed who purchased gift cards for themselves,
did so because the cards offer a way to budget or
control what they spend
A little more than one quarter, 27%, of those who purchased a gift
card in the previous 12 months said they purchased
gift cards at a store that offers gift cards from
multiple retailers/merchants
Nearly three out of four respondents who purchased a gift card in
the previous 12 months, 72%, said they purchased
and gave gift cards as a primary gift.
50% of gift card receivers reported using up the value of their gift
card within one trip, while another 21% used up the
value of their gift card within two trips.
One quarter, 24%, of those who received a gift card in the previous
12 months report spending the total value of their
gift card within one week of receiving the gift.
Another 29% said it takes one month to spend the
total value on their card.
The average dollar amount spent on all gift cards remained well above
$200, coming in at $228 for 2005.
61% of the respondents said they are likely to purchase a gift card
in the next 12 months.
Overall, respondents said they are likely to purchase an average
of 5.5 cards in the coming year. That reflects an average of 1.5 more
cards per year than when First Data began tracking consumer’s
gift card behavior in 2001.
More respondents, 50%, prefer to give a gift card over cash.
Forty-one
percent of the respondents said they are interested
in a spending card that is tied to a rewards program.
and hundreds more...
and many more...
Young, Educated, Active & Affluent. Our
customers are the prime demographic for almost every
business. Our research shows the following regarding
our customers:
36-years old
Mostly female
Married
Have 3-4 young children at home (ages 0-12)
Have a college degree
Have a household income of $85,000
Are a homeowner
Take vacations 3-4 times a year
Have a high-speed internet connection
Business
Listings, Banners, Web Pages & Video Profiles all
generate awareness and increase sales for your business.
Once your ads go live, thousands of consumers will have
the chance to view your photos and website, read about
your business, watch your video profile, read customer
reviews, get directions, and even purchase your gift
cards or certificates conveniently online!
Are viewed by thousands of consumers each month
Attract
new customers with exciting offers
Promote your business
24/7
Grab
attention!
Generate additional exposure and allow you
to cross-promote
Inform local consumers about seasonal
offerings
Dramatically increase online gift card and
certificate sales
Showcase
your business with detailed info, photos, customer
reviews and more
Can be linked to your website, emailed
to friends and added to favorites lists
Offer multiple
products to create your own e-commerce pages
Are extremely popular; web users love videos
Consumers
get a fascinating glimpse into what makes your business
unique
Are shot on location by a professional production
team
Instant top-ranking organic position for your business
on ALL major search engines
Adds credibility to your business and more awareness
for your brand
You always know you're getting an excellent return on investment when you
advertise with CityDeals.com. That's because we track and report all traffic
and sales. You simply log in to your merchant account to
view the following results month-to-date or life-to-date:
Listing Impressions
Banner Impressions
Inventory Quantity on Hand
Product Sales
Email
Blasts, Search Engine Marketing, & Billboards draw
hundreds of thousands of local visitors to the site annually.
Sent weekly to tens of thousands of local "opt-in" subscribers
Remind
consumers to shop often and buy gifts at CityDeals.com
Have
extremely high response and sales conversion rates
CityDeals.com has become a top-ranked website on
ALL major search engines